XP One- Buy Apollo if you need volume: thousands of United States contacts pulled by firmographic filters, exported, pushed into your own stack. XP One cannot do that — collection is capped at 100 profiles a day per account.
- Buy Apollo if your workflow depends on a large integration catalogue and an API. XP One sells neither today.
- Buy XP One if you would rather contact 30 people who reacted to a post last Tuesday than 3,000 who match a filter and have never heard of you.
- Buy XP One if LinkedIn and WhatsApp are where your market actually answers — and you want published limits protecting the account you send from.
- Buy XP One if you want collection, enrichment, campaigns and CRM in one subscription rather than a database plus three tools around it.
// COMPARISON · COMPETITOR PRICING CHECKED JULY 2026
XP One vs Apollo
Apollo sells a very large contact database. XP One sells the chain that turns one dated signal into a conversation: collect, find the email and the phone, run LinkedIn and WhatsApp campaigns, keep the CRM. Two different purchases — here is how to tell which one you are actually making.
// SHORT VERSION
Which one should you buy?
// FEATURE BY FEATURE
The comparison.
| Capability | XP One | Apollo |
|---|---|---|
| Contact database | None. XP One collects, it does not resell a database. | Very large, strongest on the United States market. The reason most people buy it. |
| Volume you can pull | 100 profiles a day, per account. | Filtered lists at export scale. |
| Signal-first sourcing | 8 source types on LinkedIn: reactions, comments, reposts, connections, followers, event attendees, direct profile, search results — the signal is dated at collection. | Filters describe a company, not a person who just did something. |
| Email and phone enrichment | 1 credit per email, 10 per phone, 80%+ accuracy on both, credits refunded when nothing is found, credits roll over at renewal. | Included with the plan, subject to per-plan credit limits. |
| WhatsApp number check | Verifies the number is an active WhatsApp before you write. | Not offered. |
| LinkedIn campaigns | Invitation only, invitation then message, or message only — with the anti-ban engine. | Not the product; LinkedIn steps rely on other tools. |
| WhatsApp outreach | Scheduled campaigns to verified numbers, included in Pro. | Not offered. |
| Email sending | Your own SMTP, one sender, warm-up included. | Mature sending, sequencing and reporting. |
| Published rate limits | Every guardrail published, down to the delay between invitations. | Sending limits documented per plan, not at that level of detail. |
| CRM | Native: real-time lists, folders, connection status, contacted flag, follow-up fields. | Built-in pipeline, plus deep sync with the big CRMs. |
| Integrations and public API | Not sold today. | Large catalogue, plus an API. |
| Leads delivered for you | Lead Delivery: 12 qualified leads a month, operated on the same platform. | Not offered. |
| Humans in the loop | Real operators for setup, the XP Family circle (~50 active members), monthly XP Lives, direct founder access. | Support tiers and documentation. |
| Billing shape | One subscription: 49 € / $59 or 99 € / $119 a month. | Per seat, with usage limits by plan. |
Competitor capabilities and prices checked July 2026 on apollo.io. Competitor pricing changes without notice — check their page before you decide.
// WHERE APOLLO WINS
Credit where it is due.
Apollo is the biggest name in this comparison for a reason, and three of those reasons are real:
- Raw database volume. If your motion needs thousands of United States contacts filtered by industry, headcount and job title, Apollo delivers that in an afternoon. XP One has no database at all and will never win this line.
- Breadth of filters and firmographics. Company-level targeting and list-building tooling that a collection-based product simply does not replicate.
- Ecosystem maturity. Integrations, an API, reporting, seats, admin controls. A twelve-person sales team with a revenue operations owner will find things there that XP One does not sell today.
// WHERE XP ONE WINS
Freshness, when volume is not the constraint.
- The signal is dated. Someone who reacted to a post about your problem three days ago is not the same prospect as a row in a database. XP One is built entirely around that difference.
- Execution on the channels that answer. LinkedIn invitations and messages, WhatsApp campaigns to numbers verified as active, email through your own SMTP with warm-up — all from the same list.
- The anti-ban engine is published. Real numbers, below. Volume tools rarely publish the limits that keep your account alive.
- Enrichment that refunds itself. 1 credit per email, 10 per phone, credits back when nothing is found, and they roll over instead of resetting.
- People, not a ticket queue. Operators help you set up, XP Family is a small private circle of B2B operators, XP Lives are monthly live prospecting sessions with the founders.
- An operated option exists. Lead Delivery hands you the leads on the same platform. No self-serve database vendor offers that.
Enrichment accuracy measured on XP One accounts, May 2026.
| Anti-ban guardrail | Value, published |
|---|---|
| Invitations per campaign | 80 max |
| Invitations per day | 100 max |
| Rolling quota | 100 per 7 days |
| Delay between invitations | 1 min 45 – 2 min 15, randomized |
| Cooldown between campaigns | 2 hours |
| Quiet hours | Your timezone and the prospect's |
| Circuit breaker | 5 consecutive failures pauses the campaign |
| Collection | 100 profiles a day |
// WHAT XP ONE DOES NOT DO
The honest gaps.
If any of these is a requirement, Apollo is the better purchase and we would rather you knew now:
- A contact database to filter and export at volume.
- Collection above 100 profiles a day, per account.
- Third-party integrations or a public API.
- A unified inbox, or one cadence chaining LinkedIn, WhatsApp and email automatically — today those run as separate campaigns from the same list.
Status for each of these lives on the roadmap, labelled for what it is.
// PRICING
Side by side, July 2026.
| What you are paying for | XP One | Apollo |
|---|---|---|
| Entry plan | Core — 49 € / $59 a month: collection, enrichment, native CRM, templates, Chrome extension. | Paid plans from about $99 a month at the July 2026 check; several tiers, priced per seat. |
| Multichannel plan | Pro — 99 € / $119 a month: everything in Core plus LinkedIn campaigns with the anti-ban engine, WhatsApp campaigns, SMTP email with warm-up. | Higher tiers add volume and admin features, still per seat. |
| What the price includes | Collection, enrichment, campaigns and CRM in one subscription. | Database access and sequencing, with credit limits by plan. |
| Annual billing | Ten months paid for twelve — ≈ 41 € / month on Core, ≈ 83 € / month on Pro. | Discount published on their site. |
| Leads delivered for you | XP One Pulsar — from 297 € / $347 a month, 12 qualified leads delivered. | Not offered. |
Competitor pricing checked July 2026: apollo.io/pricing. Prices and plan contents move — verify before deciding. XP One prices are billed by Stripe, in EUR or USD, with no VAT charged in the UK at this date.
50 verified leads in 30 days, or your next month is on us. A result guarantee replaces the trial: claim within 15 days, 20 active days out of 30, once per customer, never paid in cash. Full terms in the Refund & Guarantee Policy.
// FAQ
Common questions.
Is XP One a database like Apollo?
No, and that is the main difference. Apollo sells access to a very large contact database you filter and export. XP One collects the people who just showed a signal on LinkedIn — a reaction, a comment, a repost, an event attendance — then finds their email and phone and lets you contact them. Collection is capped at 100 profiles a day per account.
What does Apollo do better than XP One?
Raw volume. If you need thousands of United States contacts pulled by firmographic filters this afternoon, Apollo does it and XP One does not. Apollo also has a far larger integration catalogue and a public API. XP One sells neither today — see the roadmap.
How accurate is XP One enrichment?
80%+ accuracy on both email and phone. An email costs 1 credit, a phone number 10 credits, and credits are refunded when nothing is found. XP One also checks whether the number is an active WhatsApp.
Measured on XP One accounts, May 2026.
Is XP One cheaper than Apollo?
On the July 2026 public pricing, Apollo paid plans start at around $99 a month, priced per seat with usage limits on top. XP One Core is 49 € / $59 a month and XP One Pro 99 € / $119 a month, as one subscription. The two are not the same purchase: Apollo sells data volume, XP One sells the chain from collection to CRM. Run your own numbers in the stack cost calculator.
Is there a trial?
No trial. The risk is reversed by a result guarantee instead: 50 verified leads in 30 days, or your next month is on us. Claim within 15 days, 20 active days out of 30, once per customer, never paid in cash. Full terms in the Refund & Guarantee Policy.
Find. Enrich. Reach. Close.
One platform, one subscription, a native CRM — or have the leads delivered instead.